1. What cookies are
Cookies are small files or records stored in your browser by a website or connected service. Similar technologies include local storage, pixels, tags and server logs. They remember preferences, protect forms, measure visits and assess advertising.
Cookies set by Archimetrica are first-party cookies. Cookies set by a connected provider, such as Google, are third-party cookies. That provider processes the data it receives under its own privacy policy.
2. Categories used by the website
The actual set depends on the WordPress and Google settings enabled at the time. Optional categories should not receive permission before your choice.
| Category | Purpose | Basis |
|---|---|---|
| Necessary | Security, forms, consent choice and basic website functions. | Required for operation. |
| Analytics | Google Analytics: statistics about visits, pages, devices and events. | Your consent. |
| Advertising | Google Ads: conversion measurement, campaign performance and personalisation where allowed. | Your consent. |
| Functional | Language, interface and accessibility preferences. | Necessity or consent depending on the function. |
3. Google Consent Mode
The website supports Google Consent Mode v2. Before your choice, analytics_storage, ad_storage, ad_user_data and ad_personalization are set to denied. Selecting Allow may update them to granted; selecting Necessary only keeps them denied.
Even after rejection, Google may receive limited cookieless signals where Consent Mode supports this. We enable ads data redaction and do not send contact details for enhanced conversions without advertising consent.
4. How your choice is stored
Your choice is stored in browser local storage under the technical key archimetrica_consent_v2 so the banner does not appear on every page. If you clear browser data, use another device or private browsing, the website may ask again.
5. How to change your preferences
Use the Change cookie preferences button below. It removes the previous choice and reopens the banner. You can also delete cookies and local data in browser settings or block third-party cookies. Blocking necessary technologies may affect forms and website functions.
Cookie controls vary by browser. Open the privacy or cookie section in Chrome, Safari, Firefox, Edge or Opera to view, delete or block files. You can also opt out of personalised Google advertising in your Google Account advertising settings.
6. Providers and retention
Potential providers include Google Analytics, Google Ads and Google Tag Manager. Cookie names, identifiers and durations may change with configuration and Google's policies. Current Google Analytics details should be checked in Google's documentation and your browser's cookie storage.
7. Pixels, tags and advertising technologies
In addition to cookies, the website may use Google tags, pixels and similar technologies to measure visits, conversions and technical page performance. They may send a provider the IP address, browser data, page, event time and consent identifiers.
Optional analytics and advertising technologies operate according to your banner choice. Archimetrica does not use Flash cookies. We do not allow third-party advertising networks to independently place advertising on the website pages.
8. Updates and contact
We update this Policy when services, settings or legal requirements change. Send cookie and data questions to info@archimetrica.studio.